Using the reverse psychology of camouflage, poison dart frogs stick
out like a sore thumb to warn potential predators to stay away. Usually
once an animal has tasted the unpleasant poison of a Dendronbatidae
(and they live to tell about it!), they will stay away. When an animal
uses this technique its called aposematic coloration.
The toxins of Costa Rica's poison dart frogs are not nearly as venomous
as their Colombian cousin, but nonetheless they serve to defend the
frogs from predators. An animal that feeds on any member of the Dendrobatidae
is likely to suffer from violent sickness or death. The lucky survivors
quickly learn to avoid anything with the color pattern that caused such
extreme illness. Thus the bright reds, blues, greens, and blacks of
the frogs actually serve as a warning.